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How should global wealth be distributed?

by Michael Norton | Oct 29, 2022 | Videos

Mike Norton demonstrates people’s beliefs all over the world on how wealth should be distributed, and then how it matches up to...

Spreading the wealth

by Michael Norton | Oct 29, 2022 | Op-Eds

The gap between the wealthiest Americans and the poorest is bigger than at any time since the 1920s — just before the Depression.

Think Customers Hate Waiting? Not So Fast…

by Michael Norton | Oct 29, 2022 | Op-Eds

Customers find waiting more tolerable when they can see the work being done on their behalf—and they tend to value the service more.

Occupy Wall Street’s Shrewd Slogan

by Michael Norton | Oct 29, 2022 | Op-Eds

Occupy Wall Street attempts to shift lower-income Americans from an antagonistic stance toward each other to an “us” mentality (the 99 percent).

The “Last Place Aversion” Paradox

by Michael Norton | Oct 29, 2022 | Op-Eds

If ever Americans were up for a bit of class warfare, now would seem to be the time.
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Michael Norton

Harvard Business School professor, behavioral economist, and author of the upcoming book The Ritual Effect.

Michael Norton

Harvard Business School professor, behavioral economist, and author of the upcoming book The Ritual Effect.

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