Time, Money, Rituals, & Greater Well-Being

Michael I. Norton is not a self-help guru—but he is a leading behavior scientist, behavioral economics researcher, Harvard Business School Professor, and business speaker obsessed with unlocking the secrets of human behavior and well-being, from happier spending to the power of rituals.

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Happy Money: The Science
of Happier Spending

Most people recognize that they need professional advice on how to earn, save, and invest their money. But when it comes to spending that money, most people just follow their intuitions—and scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, with authors Elizabeth Dunn and Michael Norton offering five principles to guide readers on how to get more happiness for their money.

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Simon & Schuster

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a crowd watching Michael Norton speak at TEDx Somerville

Meet Michael Norton

An award-winning behavioral scientist and professor at Harvard Business School, Michael Norton’s research focuses on behavioral economics and well-being, with particular attention given to topics such as happiness, spending, and, most recently, rituals and habits. His upcoming book The Ritual Effect focuses on the surprising and versatile power of rituals.

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Featured Media

See Michael Norton’s latest media mentions, including in popular outlets such as The Wall Street Journal, CNN, Forbes, and The New York Times.

Magic 8 Balls. Coin flips. Why do we turn to objects to make decisions for us?

"[W]e can’t know if we’ll regret any choice until after we’ve made it and committed to it," says Michael Norton.

How Can Individual People Most Help Ukraine?

One way of thinking about how to be most helpful is to take this moment as an opportunity to reflect more broadly on all the charitable giving that you can afford to do.